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Managing the most important assets Brand equity

Managing the most important assets Brand equity What is going on in branding http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Managing the most important assets Brand equity

Planning Review , Volume 20 (5): 3 – May 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054384
Publisher site
See Article on Publisher Site

Abstract

What is going on in branding

Journal

Planning ReviewEmerald Publishing

Published: May 1, 1992

There are no references for this article.