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Managing the Message An Approach to Communications Management in the Public Sector

Managing the Message An Approach to Communications Management in the Public Sector Public organizations send messages about their actions and valuesin just about everything they do and say. They can be good or bad, andchoices have to be made about their composition, channels, and media.May help public managers think about how to manage these choices. Thereare several ways of assessing the impact of messages, and then thinkingabout how to manage them on strategic and tactical levels. In the end,success in managing the message comes down to how sensitive managers areto the messages their organization sends about itself and its work. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Public Sector Management Emerald Publishing

Managing the Message An Approach to Communications Management in the Public Sector

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0951-3558
DOI
10.1108/09513559210008769
Publisher site
See Article on Publisher Site

Abstract

Public organizations send messages about their actions and valuesin just about everything they do and say. They can be good or bad, andchoices have to be made about their composition, channels, and media.May help public managers think about how to manage these choices. Thereare several ways of assessing the impact of messages, and then thinkingabout how to manage them on strategic and tactical levels. In the end,success in managing the message comes down to how sensitive managers areto the messages their organization sends about itself and its work.

Journal

International Journal of Public Sector Management – Emerald Publishing

Published: Jan 1, 1992

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