Access the full text.
Sign up today, get DeepDyve free for 14 days.
Ancona D.G. (1990)
10.1080/08956308.1990.11670647Research & Technology Management
As mature businesses look for growth opportunities by entering newmarkets and introducing new products and services, a new style ofmanagement is required. Attempting to create new ventures within thecontext of a large corporation or mature business demands an approachthat differs significantly from traditional ways of doing business.Existing management models are not adequate for developing products andservices that are truly new, and not simply line extensions.Intrapreneurs, who attempt to create a new venture within the context ofan existing corporation will find themselves on unfamiliar ground. As aresult, they will have many questions to consider about developingmarket strategy, maximising the potential of human resources, andchanging corporate culture. These questions are examined based onexperiences in a new business development group.
Management Decision – Emerald Publishing
Published: Aug 1, 1991
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.