Purpose – The purpose of this paper is to depict the increasing level of environmental turbulence in the aerospace aluminium industry utilizing a case study to highlight success strategies. The paper examines the impact of the environmental turbulence of September 11, 2001 on the commercial aerospace industry and how a firm successfully re‐adapted its corporate strategies in response to the discontinuity. Design/methodology/approach – The objectives of this paper were addressed through an examination of firms' strategy formulation and deployment methods. Furthermore, the incidence of strategic decay coupled with resilience of firms in the aerospace industry is discussed with reference to the September 11, 2001 event in the United States. Findings – Aerospace aluminium suppliers have mainly concentrated their efforts in the development of high strength patented alloys in order to defend market share. The aircraft manufactures namely Airbus and Boeing are in the process of shifting to composite materials in order to achieve significant weight reductions coupled with greater fuel efficiency. Originality/value – The work highlights how a company can use strategic resilience to adapt to the dynamic environment of an oligopic market dominated by Airbus and Boeing.
Business Strategy Series – Emerald Publishing
Published: Jul 4, 2008
Keywords: Aerospace industry; Emergent strategy
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera