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Managing Financial Variation Insights into the FinanceMarketing Interface

Managing Financial Variation Insights into the FinanceMarketing Interface During the past decade, corporations have experienced a number of environmental shocks which have forced CEOs to examine the nature of their enterprises. Today, more so than ever before, executives are having to react to the concerns of various internal and external stakeholders. Among the key concerns of CEOs are increased competition, especially at the global level, environmental issues e.g. green marketing, and the demands of various stakeholder groups. The result of this new competitive environment is heightened pressure for businesses to perform. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managerial Finance Emerald Publishing

Managing Financial Variation Insights into the FinanceMarketing Interface

Managerial Finance , Volume 23 (10): 19 – Oct 1, 1997

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References (6)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0307-4358
DOI
10.1108/eb018649
Publisher site
See Article on Publisher Site

Abstract

During the past decade, corporations have experienced a number of environmental shocks which have forced CEOs to examine the nature of their enterprises. Today, more so than ever before, executives are having to react to the concerns of various internal and external stakeholders. Among the key concerns of CEOs are increased competition, especially at the global level, environmental issues e.g. green marketing, and the demands of various stakeholder groups. The result of this new competitive environment is heightened pressure for businesses to perform.

Journal

Managerial FinanceEmerald Publishing

Published: Oct 1, 1997

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