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Managing companies in the global marketplace

Managing companies in the global marketplace Describes the world's largest companies as being in a state of flux. Acknowledges that the various ways in which companies have responded strategically and organizationally to conflicting pressures have led to radically different degrees of success — even within same industries. Determines there are three types of large organization which vary widely in approach to strategic positions, organizational structures and management processes: multinationals; global companies; and international companies. Makes great use of six Figures as an aid to explanation of the points made herein. Concludes transnational organizations are complex to organize and manage — but to succeed they must justify the effort involved in meeting the challenges. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Managing companies in the global marketplace

The Antidote , Volume 5 (2): 4 – Apr 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006747
Publisher site
See Article on Publisher Site

Abstract

Describes the world's largest companies as being in a state of flux. Acknowledges that the various ways in which companies have responded strategically and organizationally to conflicting pressures have led to radically different degrees of success — even within same industries. Determines there are three types of large organization which vary widely in approach to strategic positions, organizational structures and management processes: multinationals; global companies; and international companies. Makes great use of six Figures as an aid to explanation of the points made herein. Concludes transnational organizations are complex to organize and manage — but to succeed they must justify the effort involved in meeting the challenges.

Journal

The AntidoteEmerald Publishing

Published: Apr 1, 2000

Keywords: Global marketing; Organizational development; International business

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