Examines why so many companies are implementing fundamental changesin the way they do business, and how a gap between actual and desiredoutcomes is occurring. Postulates that lack of effective behaviouralchange is a key reason for the gap, and develops a model for behaviour.Considers how the existing behavioural base within a company can beestablished, and what direction for change is indicated by environmentalforces. Concludes by considering strategy for change, and the key issueswhich need to be addressed.
Industrial and Commercial Training – Emerald Publishing
Published: Jan 1, 1992