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Managerial networks and strategic orientation in SMEs

Managerial networks and strategic orientation in SMEs Purpose – The purpose of this paper is to igvestigate how strategic orientation influences managerial networks in Indian SMEs and the role competitive intensity as a moderator. Design/methodology/approach – Structured pre-tested questionnaire was employed to gather information from 147 top managers from Indian SMEs. Statically models were used for internal and external validation, hypothesis testing and data analysis. Findings – The study results support the positive significant influence of strategic orientation including market orientation (customer orientation, competitor orientation and inter-functional orientation), technology orientation and entrepreneurship orientation on managerial network (business and political networks) building in Indian SMEs. Originality/value – This study is one of the few studies on the subject line in Indian context, and among the first few studies in the Indian SME sector. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Strategy and Management Emerald Publishing

Managerial networks and strategic orientation in SMEs

Journal of Strategy and Management , Volume 7 (4): 22 – Nov 11, 2014

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-425X
DOI
10.1108/JSMA-12-2013-0071
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to igvestigate how strategic orientation influences managerial networks in Indian SMEs and the role competitive intensity as a moderator. Design/methodology/approach – Structured pre-tested questionnaire was employed to gather information from 147 top managers from Indian SMEs. Statically models were used for internal and external validation, hypothesis testing and data analysis. Findings – The study results support the positive significant influence of strategic orientation including market orientation (customer orientation, competitor orientation and inter-functional orientation), technology orientation and entrepreneurship orientation on managerial network (business and political networks) building in Indian SMEs. Originality/value – This study is one of the few studies on the subject line in Indian context, and among the first few studies in the Indian SME sector.

Journal

Journal of Strategy and ManagementEmerald Publishing

Published: Nov 11, 2014

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