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Management Horizons and the legacy of William R. Davidson

Management Horizons and the legacy of William R. Davidson Purpose– The purpose of this paper is to give tribute to William R. Davidson and his pioneering work with Management Horizons, the retail consultancy he cofounded along with numerous contributions he and the firm made to marketing thought and retail knowledge. Design/methodology/approach– The essay relies on the corporate history of Management Horizons as well as other publications. Findings– A more complete picture emerges of Davidson's role in bridging the world of academia with the world of practitioners involved in retailing and wholesaling. Research limitations/implications– The essay discusses Davidson's contributions to marketing as they relate to Management Horizons. But not all his contributions to marketing and retailing thought are presented. Practical implications– Real life examples related to marketing thought and retail practices are discussed. Originality/value– The essay offers a unique review of Davidson's role in the creation of one of the most important retail consultancies of the twentieth century. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Management Horizons and the legacy of William R. Davidson

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-04-2013-0017
Publisher site
See Article on Publisher Site

Abstract

Purpose– The purpose of this paper is to give tribute to William R. Davidson and his pioneering work with Management Horizons, the retail consultancy he cofounded along with numerous contributions he and the firm made to marketing thought and retail knowledge. Design/methodology/approach– The essay relies on the corporate history of Management Horizons as well as other publications. Findings– A more complete picture emerges of Davidson's role in bridging the world of academia with the world of practitioners involved in retailing and wholesaling. Research limitations/implications– The essay discusses Davidson's contributions to marketing as they relate to Management Horizons. But not all his contributions to marketing and retailing thought are presented. Practical implications– Real life examples related to marketing thought and retail practices are discussed. Originality/value– The essay offers a unique review of Davidson's role in the creation of one of the most important retail consultancies of the twentieth century.

Journal

Journal of Historical Research in MarketingEmerald Publishing

Published: Nov 4, 2013

Keywords: Corporate history; Distribution history; Retailing history

References