This paper explores the challenges involved in the development of coordinated management consulting services for small and medium‐sized international companies in the East of England. This paper synthesises the findings of recently published quantitative and qualitative research to identify the characteristics of small to medium‐sized enterprises seeking to trade internationally. The provision of coordinated and funded consulting services for these companies will require skills and marketing tools development for advisers and consultants. The region's success in achieving its economic targets will be assessed in terms of its inherent features and emerging strategies to move from service based on the information paradigm to those based on the consultancy paradigm.
Education + Training – Emerald Publishing
Published: Oct 1, 2004
Keywords: Advisory services; International business; Business support services; Universities; Small to medium‐sized enterprises; United Kingdom
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