The study of international business has become increasinglyimportant in recent years. So important that the American Assembly ofthe Collegiate Schools of Business AACSB has called for theinternationalisation of business curricula. In 1992 and beyond,successful business people will treat the entire world as their domain.No one country can operate in an economic vacuum. Any economic measurestaken by one country can affect the global economy. This book isdesigned to challenge the reader to develop a global perspective ofinternational business. Globalisation is by no means a new concept, butthere are many new factors that have contributed to its recentlyaccelerated growth. Among them, the new technologies in communicationand transport that have resulted in major expansions of internationaltrade and investment. In the future, the world market will becomepredominant. There are bound to be big changes in the world economy. Forinstance the changes in Eastern Europe and the European Community duringthe 1990s. With a strong knowledge base in international business,future managers will be better prepared for the new world market. Thisbook introduces its readers to the exciting and rewarding field ofinternational management and international corporations. It is writtenin contemporary, easytounderstand language, avoiding abstractterminology and is organised into five sections, each of which includesa number of chapters that cover a subject involving activities thatcross national boundaries.
Management Decision – Emerald Publishing
Published: Jun 1, 1991