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MALEFEMALE BEHAVIOURAL DIFFERENCES IN AN ADVERTISING SALES ENVIRONMENT

MALEFEMALE BEHAVIOURAL DIFFERENCES IN AN ADVERTISING SALES ENVIRONMENT In contrast with the accounts of those without line managementresponsibilities, gives a perspective of how men and women work togetherin the world of advertising sales. Highlights the fact that, in a highlycompetitive environment, putting together the best team possible to winthe business makes sense only if it ignores gender and focuses on skillrequirements. Looks to recognize differences and, while some readers maychallenge the delineation of skills as primarily being the preserve ofone or the other of the sexes, is concerned to use those differencescreatively in meeting the demands of the job, and the style of theclient. Also argues that a numerical balance of men and women is seen bythe workforce itself as healthier. Gives ample evidence of theindustrys concern to discriminate on ability not sex, but also concedesthat the glass ceiling is cracked rather than shattered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial and Commercial Training Emerald Publishing

MALEFEMALE BEHAVIOURAL DIFFERENCES IN AN ADVERTISING SALES ENVIRONMENT

Industrial and Commercial Training , Volume 24 (4) – Apr 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0019-7858
DOI
10.1108/00197859210012645
Publisher site
See Article on Publisher Site

Abstract

In contrast with the accounts of those without line managementresponsibilities, gives a perspective of how men and women work togetherin the world of advertising sales. Highlights the fact that, in a highlycompetitive environment, putting together the best team possible to winthe business makes sense only if it ignores gender and focuses on skillrequirements. Looks to recognize differences and, while some readers maychallenge the delineation of skills as primarily being the preserve ofone or the other of the sexes, is concerned to use those differencescreatively in meeting the demands of the job, and the style of theclient. Also argues that a numerical balance of men and women is seen bythe workforce itself as healthier. Gives ample evidence of theindustrys concern to discriminate on ability not sex, but also concedesthat the glass ceiling is cracked rather than shattered.

Journal

Industrial and Commercial TrainingEmerald Publishing

Published: Apr 1, 1992

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