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Making Your Mark On The High Street

Making Your Mark On The High Street The Toys and Games retailer is facing one of the toughest challenges on the High Street. This paper looks at how, with price and product comparisons being very easy to make, and the ongoing rush of the Internet, the strive for a pointofdifference has never been more crucial in presenting retail offers. To make that point of difference, one first has to understand the current market and, more importantly, assess it from a customer's point of view. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

Making Your Mark On The High Street

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027634
Publisher site
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Abstract

The Toys and Games retailer is facing one of the toughest challenges on the High Street. This paper looks at how, with price and product comparisons being very easy to make, and the ongoing rush of the Internet, the strive for a pointofdifference has never been more crucial in presenting retail offers. To make that point of difference, one first has to understand the current market and, more importantly, assess it from a customer's point of view.

Journal

International Journal of Advertising and Marketing to Children – Emerald Publishing

Published: Feb 1, 2000

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