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Making the sale

Making the sale PurposeThis study aims to explore the use of the conversion rate metric as well as A/B testing which is complimentary to that measurement for the improvement of exposing and increasing usage of library digital services.Design/methodology/approachThis column is a viewpoint piece. A literature search was performed as well as ideas from cited books.FindingsThere are no findings to speak of.Originality/valueThe use of certain marketing techniques such as the conversion rate and the use of user experience testing such as A/B analysis has the potential to increase the ability of libraries to objectively measure the impact of their online services and increase the efficacy of those services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Digital Library Perspectives Emerald Publishing

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References (3)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2059-5816
DOI
10.1108/DLP-10-2016-0039
Publisher site
See Article on Publisher Site

Abstract

PurposeThis study aims to explore the use of the conversion rate metric as well as A/B testing which is complimentary to that measurement for the improvement of exposing and increasing usage of library digital services.Design/methodology/approachThis column is a viewpoint piece. A literature search was performed as well as ideas from cited books.FindingsThere are no findings to speak of.Originality/valueThe use of certain marketing techniques such as the conversion rate and the use of user experience testing such as A/B analysis has the potential to increase the ability of libraries to objectively measure the impact of their online services and increase the efficacy of those services.

Journal

Digital Library PerspectivesEmerald Publishing

Published: Feb 13, 2017

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