Making mass customization happen Strategies for the new competitive realities

Making mass customization happen Strategies for the new competitive realities For better or worse, the business world of today is vastly different than it was a decade ago or even just a few years ago. The amount of uncertainty, instability, and lack of control that firms have in their business environmentsthe market turbulencehas increased dramatically for companies in almost every industry. So much so, in fact, that the old ways of competing simply do not work any more. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Making mass customization happen Strategies for the new competitive realities

Planning Review, Volume 21 (5): 2 – May 1, 1993

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
D.O.I.
10.1108/eb054435
Publisher site
See Article on Publisher Site

Abstract

For better or worse, the business world of today is vastly different than it was a decade ago or even just a few years ago. The amount of uncertainty, instability, and lack of control that firms have in their business environmentsthe market turbulencehas increased dramatically for companies in almost every industry. So much so, in fact, that the old ways of competing simply do not work any more.

Journal

Planning ReviewEmerald Publishing

Published: May 1, 1993

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