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Making Learning Fun Repositioning a Traditional Brand for the New Millennium

Making Learning Fun Repositioning a Traditional Brand for the New Millennium This paper looks at how the Early Learning Centre have reviewed their relevancy to their customer base and ensured that they have developed a differentiated communications programme to talk to their customers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

Making Learning Fun Repositioning a Traditional Brand for the New Millennium

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027640
Publisher site
See Article on Publisher Site

Abstract

This paper looks at how the Early Learning Centre have reviewed their relevancy to their customer base and ensured that they have developed a differentiated communications programme to talk to their customers.

Journal

International Journal of Advertising and Marketing to ChildrenEmerald Publishing

Published: Feb 1, 2000

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