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Drawing on the work of Niccolo Machiavelli and his appreciation of management and power, this paper explores the contemporary role of public affairs in UK organisations and the type of roles enacted by practitioners. The paper reviews how public affairs and, particularly, the corporate lobbying function have been treated by researchers and outlines recent research into the role played by public affairs practitioners based within a number of leading UK organisations. This study forms part of a longerterm research programme designed to examine the functioning of inhouse public affairs departments within the UK. The paper explores how the role of public affairs practitioners can be conceptualised and suggests that public affairs and corporate lobbying have gained increasing recognition as strategically important activities, particularly within the more regulated sectors of industry.
Journal of Communication Management – Emerald Publishing
Published: Jan 1, 1999
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