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- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2000 MCB UP Ltd. All rights reserved.
- ISSN
- 1352-2752
- DOI
- 10.1108/13522750010310442
- Publisher site
- See Article on Publisher Site
Abstract
Reports on the use of subjective personal introspection. Offers a brief overview of subjective personal introspection and then describes the technique used to inform an ongoing piece of research that is being conducted into popular music consumption. Concludes by assessing the usefulness of the technique and highlights how it may be of use to practitioners.
Journal
Qualitative Market Research An International Journal – Emerald Publishing
Published: Mar 1, 2000
Keywords: Marketing research; Qualitative techniques; Music; Consumer behaviour