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Looking beyond the innovation paradox A lack of innovation capability

Looking beyond the innovation paradox A lack of innovation capability Within most manufacturers today, across all industries, there seems a conviction among senior managers that innovation is a vital source of competitive advantage and critical for achieving future growth and profitability objectives. But, despite this often declared focus, and the recognition that the pressure to be more innovative is growing, there still seems a vast gap between intention and actual innovation capability. The report “Mastering Innovation; Exploiting Ideas for Profitable Growth” produced by Deloitte Research, not only confirms this by highlighting a major paradox that still persists within many businesses, but also suggests some very decisive steps that companies should take if they want to generate profitable growth through innovation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Looking beyond the innovation paradox A lack of innovation capability

Strategic Direction , Volume 20 (10): 3 – Oct 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540410562161
Publisher site
See Article on Publisher Site

Abstract

Within most manufacturers today, across all industries, there seems a conviction among senior managers that innovation is a vital source of competitive advantage and critical for achieving future growth and profitability objectives. But, despite this often declared focus, and the recognition that the pressure to be more innovative is growing, there still seems a vast gap between intention and actual innovation capability. The report “Mastering Innovation; Exploiting Ideas for Profitable Growth” produced by Deloitte Research, not only confirms this by highlighting a major paradox that still persists within many businesses, but also suggests some very decisive steps that companies should take if they want to generate profitable growth through innovation.

Journal

Strategic DirectionEmerald Publishing

Published: Oct 1, 2004

Keywords: Innovation; Product development; Growth; Profit; Product lifecycle; Collaboration; Technology

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