Logistics‐driven packaging innovation: a case study at IKEA

Logistics‐driven packaging innovation: a case study at IKEA Purpose – The purpose of this paper is to identify and describe the strategic potential of logistics‐driven packaging innovation in retail supply chains, and suggest propositions for further research and development, providing practitioners with a better basis on which to make strategic packaging and logistics decisions. Design/methodology/approach – An in‐depth case study was conducted at a large global retailer which had implemented an innovative unit load carrier. The case study highlights a previously inaccessible phenomenon, as this type of unit load carrier has only been implemented on a large‐scale in the studied retailer's supply chain. In order to explore the impact of the innovative unit load carrier, the case study draws on a longitudinal research approach. Findings – The case study demonstrates the potential of logistics‐driven packaging innovation in retail supply chains. It provides detailed insights into the impact of an innovative unit load carrier on different supply chain echelons. These insights emphasise the need for a systems perspective in order to understand the total impact of packaging innovations on supply chains. Research limitations/implications – The case study focuses on the impact of a particular innovation on a particular supply chain. Even though the consequences in other supply chains may be different, this study provides detailed explanations and illustrative examples which generate insights relevant to other firms and supply chains. Practical implications – This paper provides an understanding of potential trade‐offs between standardised and differentiated packaging, providing practitioners with a better basis for making decisions on packaging design and development. Originality/value – The paper illustrates the need to consider packaging as a strategic component which contributes to overall supply chain performance. To support strategic packaging decision‐making propositions for packaging innovation in retail supply chains are provided. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Logistics‐driven packaging innovation: a case study at IKEA

Loading next page...
 
/lp/emerald-publishing/logistics-driven-packaging-innovation-a-case-study-at-ikea-eh0OHgZFU6
Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590551111159323
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to identify and describe the strategic potential of logistics‐driven packaging innovation in retail supply chains, and suggest propositions for further research and development, providing practitioners with a better basis on which to make strategic packaging and logistics decisions. Design/methodology/approach – An in‐depth case study was conducted at a large global retailer which had implemented an innovative unit load carrier. The case study highlights a previously inaccessible phenomenon, as this type of unit load carrier has only been implemented on a large‐scale in the studied retailer's supply chain. In order to explore the impact of the innovative unit load carrier, the case study draws on a longitudinal research approach. Findings – The case study demonstrates the potential of logistics‐driven packaging innovation in retail supply chains. It provides detailed insights into the impact of an innovative unit load carrier on different supply chain echelons. These insights emphasise the need for a systems perspective in order to understand the total impact of packaging innovations on supply chains. Research limitations/implications – The case study focuses on the impact of a particular innovation on a particular supply chain. Even though the consequences in other supply chains may be different, this study provides detailed explanations and illustrative examples which generate insights relevant to other firms and supply chains. Practical implications – This paper provides an understanding of potential trade‐offs between standardised and differentiated packaging, providing practitioners with a better basis for making decisions on packaging design and development. Originality/value – The paper illustrates the need to consider packaging as a strategic component which contributes to overall supply chain performance. To support strategic packaging decision‐making propositions for packaging innovation in retail supply chains are provided.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Jul 19, 2011

Keywords: Packaging; Logistics; Distribution management; Supply chain management; Innovation

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off