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Lite Products An Attitudinal Survey of British Food and Drink Manufacturers

Lite Products An Attitudinal Survey of British Food and Drink Manufacturers An attitudinal survey of British food and drink manufacturersproducing lite products carried out in late 1990 isdescribed. A 70 per cent response rate from a postal questionnaire ofrepresentative companies in the lite market showed a largedegree of consistency in results the market is still in the earlystages of development there is some confusion among consumers aboutlite products consumers need to be educated inusing them there is a NorthSouth divide in their use and stronggrowth is expected in the market in future years. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Lite Products An Attitudinal Survey of British Food and Drink Manufacturers

Heasman, Michael
British Food Journal , Volume 93 (7): 5 – Jul 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/EUM0000000002351
Publisher site
See Article on Publisher Site

Abstract

An attitudinal survey of British food and drink manufacturersproducing lite products carried out in late 1990 isdescribed. A 70 per cent response rate from a postal questionnaire ofrepresentative companies in the lite market showed a largedegree of consistency in results the market is still in the earlystages of development there is some confusion among consumers aboutlite products consumers need to be educated inusing them there is a NorthSouth divide in their use and stronggrowth is expected in the market in future years.

Journal

British Food Journal – Emerald Publishing

Published: Jul 1, 1991

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