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Linking travel motivations with perceptions of destinations The case of youth travelers in Alpine summer and winter tourism

Linking travel motivations with perceptions of destinations The case of youth travelers in Alpine... The youth travel market is an important market segment in terms of size and growth rates. Youth travelers, however, differ in their travel motivations from other market segments. Therefore, in order to attract and satisfy youth travelers it is necessary to match their travel motivations with their perceptions of destinations. Based on an empirical study N2.128 among German Youth Travelers a methodology is presented which enables tourism managers to link travel motivations with perceptions of the destination. A twodimensioned matrix assesses the degree to which motivations and perceptions correlate. This analytical tool then forms the basis for the formulation of marketing strategies. The results of the empirical study presented in this paper show clear differences between travel motivations in summer and winter tourism and between perceptions of the Alps as a summer and winter destination. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Linking travel motivations with perceptions of destinations The case of youth travelers in Alpine summer and winter tourism

Tourism Review , Volume 58 (4): 6 – Apr 1, 2003

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References (19)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/eb058418
Publisher site
See Article on Publisher Site

Abstract

The youth travel market is an important market segment in terms of size and growth rates. Youth travelers, however, differ in their travel motivations from other market segments. Therefore, in order to attract and satisfy youth travelers it is necessary to match their travel motivations with their perceptions of destinations. Based on an empirical study N2.128 among German Youth Travelers a methodology is presented which enables tourism managers to link travel motivations with perceptions of the destination. A twodimensioned matrix assesses the degree to which motivations and perceptions correlate. This analytical tool then forms the basis for the formulation of marketing strategies. The results of the empirical study presented in this paper show clear differences between travel motivations in summer and winter tourism and between perceptions of the Alps as a summer and winter destination.

Journal

Tourism ReviewEmerald Publishing

Published: Apr 1, 2003

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