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/lp/emerald-publishing/linking-travel-motivations-with-perceptions-of-destinations-the-case-ry348nBLyJ
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1660-5373
- DOI
- 10.1108/eb058418
- Publisher site
- See Article on Publisher Site
Abstract
The youth travel market is an important market segment in terms of size and growth rates. Youth travelers, however, differ in their travel motivations from other market segments. Therefore, in order to attract and satisfy youth travelers it is necessary to match their travel motivations with their perceptions of destinations. Based on an empirical study N2.128 among German Youth Travelers a methodology is presented which enables tourism managers to link travel motivations with perceptions of the destination. A twodimensioned matrix assesses the degree to which motivations and perceptions correlate. This analytical tool then forms the basis for the formulation of marketing strategies. The results of the empirical study presented in this paper show clear differences between travel motivations in summer and winter tourism and between perceptions of the Alps as a summer and winter destination.
Journal
Tourism Review – Emerald Publishing
Published: Apr 1, 2003