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Lidl invades Finland Pricing and the art of marketing

Lidl invades Finland Pricing and the art of marketing Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – In the cold, hard business world of the twenty‐first century there are several markets where the competitors are allowed to throw around comments to shareholders about the “cut‐throat” competition, the “toughness” of competition, or even the “white heat” of competition. Retail is decidedly one of these markets, however while these mitigations may have some truth in the US, UK or Germany, there are still some countries where the idea of a wholly new foreign entrant successfully arriving into a new market is not pure fancy. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Lidl invades Finland Pricing and the art of marketing

Strategic Direction , Volume 23 (10): 3 – Sep 25, 2007

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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540710824248
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – In the cold, hard business world of the twenty‐first century there are several markets where the competitors are allowed to throw around comments to shareholders about the “cut‐throat” competition, the “toughness” of competition, or even the “white heat” of competition. Retail is decidedly one of these markets, however while these mitigations may have some truth in the US, UK or Germany, there are still some countries where the idea of a wholly new foreign entrant successfully arriving into a new market is not pure fancy. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Journal

Strategic DirectionEmerald Publishing

Published: Sep 25, 2007

Keywords: Pricing; Competitive strategy; Retail management

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