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Licences A Thought

Licences A Thought It has often surprised and intrigued this author during his career why certain children's licences seem to work better than others but to a casual observer they all seem the same. Using a few well chosen examples which are popular to children he attempts to get under their skin and comprehend what makes them successful. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027645
Publisher site
See Article on Publisher Site

Abstract

It has often surprised and intrigued this author during his career why certain children's licences seem to work better than others but to a casual observer they all seem the same. Using a few well chosen examples which are popular to children he attempts to get under their skin and comprehend what makes them successful.

Journal

International Journal of Advertising and Marketing to ChildrenEmerald Publishing

Published: Mar 1, 2000

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