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This paper commences with a discussion of the findings of research carried out for a PhD into motivators and demotivators linked to information‐seeking behaviour. Library and librarian image was discovered to be both a motivator and a demotivator in the choice of whether or not to use the library or certain information sources. The paper then moves into discussions of our attempts to develop a practical instrument suitable for the evaluation of library and librarian image formation.
Performance Measurement and Metrics – Emerald Publishing
Published: Dec 1, 2001
Keywords: Academic libraries; User studies; Motivation
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