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Levels of strategic decision success

Levels of strategic decision success This article posits a paradigm of levels of success for strategic decision outcomes. A high level of strategic decision success is normally preceded by a positive strategic gap in which the strengths of the organization clearly outweigh its weaknesses. Three comprehensive cases are set forth as practical applications to illustrate and confirm the paradigm of levels of strategic decision success. Philip Morris's decision in 1984 to diversify into the food processing industry is proffered as the epitome of a highly successful strategic choice. General Motors' decision in 1978 to reinvent the corporation is advanced as a hallmark of a marginally successful strategic outcome. And Walt Disney's decision in 1996 to acquire Capital Cities/ABC is cited as an example of a strategic choice with an indeterminately successful outcome. The conclusions in all three cases are supported by current research findings. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Levels of strategic decision success

Management Decision , Volume 38 (2): 12 – Mar 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0025-1747
DOI
10.1108/00251740010317469
Publisher site
See Article on Publisher Site

Abstract

This article posits a paradigm of levels of success for strategic decision outcomes. A high level of strategic decision success is normally preceded by a positive strategic gap in which the strengths of the organization clearly outweigh its weaknesses. Three comprehensive cases are set forth as practical applications to illustrate and confirm the paradigm of levels of strategic decision success. Philip Morris's decision in 1984 to diversify into the food processing industry is proffered as the epitome of a highly successful strategic choice. General Motors' decision in 1978 to reinvent the corporation is advanced as a hallmark of a marginally successful strategic outcome. And Walt Disney's decision in 1996 to acquire Capital Cities/ABC is cited as an example of a strategic choice with an indeterminately successful outcome. The conclusions in all three cases are supported by current research findings.

Journal

Management DecisionEmerald Publishing

Published: Mar 1, 2000

Keywords: Strategy; Success

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