Legal issues associated with international Internet marketing

Legal issues associated with international Internet marketing Marketing organizations are establishing Websites at an unprecedented rate. Despite this rapid growth, many firms are developing Websites with an inadequate understanding of the domestic and international legal issues associated with having a presence on the Internet. This lack of knowledge can result in firms facing expensive and time‐consuming litigation. We therefore present the major legal issues that may arise as a result of creating, maintaining, and protecting Websites. In particular, we discuss and provide managerial recommendations regarding consumer protection, defamation and disparagement, intellectual property violations, and jurisdictional issues for international Internet marketers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Legal issues associated with international Internet marketing

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651330010331651
Publisher site
See Article on Publisher Site

Abstract

Marketing organizations are establishing Websites at an unprecedented rate. Despite this rapid growth, many firms are developing Websites with an inadequate understanding of the domestic and international legal issues associated with having a presence on the Internet. This lack of knowledge can result in firms facing expensive and time‐consuming litigation. We therefore present the major legal issues that may arise as a result of creating, maintaining, and protecting Websites. In particular, we discuss and provide managerial recommendations regarding consumer protection, defamation and disparagement, intellectual property violations, and jurisdictional issues for international Internet marketers.

Journal

International Marketing ReviewEmerald Publishing

Published: Jun 1, 2000

Keywords: International marketing; International law; Internet; E‐commerce

References

  • The Internet and international marketing
    Hamill, J

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