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Leading by example

Leading by example Argues that in order to change the corporate culture, management should focus on changing its own behaviour first, before leading the rest of the organization into a new culture. Examines differences between organizational and management culture, and introduces the management culture continuum. States that planned culture change is most likely to fail if measurement of progress is not consistent and supportive of the desired behaviour. Provides a fivestep method of gradually changing corporate culture through management behaviour. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The TQM Magazine Emerald Publishing

Leading by example

Duffin, Murray
The TQM Magazine , Volume 4 (1) – Jan 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-478X
DOI
10.1108/09544789210034112
Publisher site
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Abstract

Argues that in order to change the corporate culture, management should focus on changing its own behaviour first, before leading the rest of the organization into a new culture. Examines differences between organizational and management culture, and introduces the management culture continuum. States that planned culture change is most likely to fail if measurement of progress is not consistent and supportive of the desired behaviour. Provides a fivestep method of gradually changing corporate culture through management behaviour.

Journal

The TQM Magazine – Emerald Publishing

Published: Jan 1, 1992

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