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Leadership capacity in two Brazilian regional tourism organisations

Leadership capacity in two Brazilian regional tourism organisations Purpose – This paper examines the leadership practices of two Brazilian regional tourism organisations (RTOs) using an exploratory case study. Design/methodology/approach – The research adopts an embedded case study approach, permitting the comparison of the leadership phenomenon in the “Instituto Estrada Real” (the IER) and the “Associação Circuito do Ouro” (the ACO). Semi‐structured interviews ( n =14) were undertaken to gather information from the RTOs' executives and actors/followers influenced directly by RTO leadership in order to obtain their perceptions about leadership practice. Findings – Four leadership themes emerged: capacity to produce results, capacity to mobilise followers, articulation and communication of goals and actions, and articulation of roles and responsibilities. The findings are discussed in regards to the hierarchical and market governance structures of the two RTOs and the implications for leadership practice. The interviewees identified that transactional forms of leadership dominated the hierarchical governance structure of the ACO and that it was able to mobilise effectively other levels of government. However, this leadership does not deliver results at the speed required by the private sector. The IER is a market‐led governance structure and its leadership practices effectively mobilised the private sector. However, it was found to operate in isolation from government and other key tourism stakeholders. Originality/value – This paper draws together the regional tourism management and leadership literature, making both theoretical and applied contributions to regional tourism leadership. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Leadership capacity in two Brazilian regional tourism organisations

Flávio José Valente; Dianne Dredge; Gui Lohmann
Tourism Review , Volume 69 (1): 15 – Apr 14, 2014
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Publisher
Emerald Publishing
Copyright
Copyright © 2014 Emerald Group Publishing Limited. All rights reserved.
ISSN
1660-5373
DOI
10.1108/TR-07-2013-0039
Publisher site
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Abstract

Purpose – This paper examines the leadership practices of two Brazilian regional tourism organisations (RTOs) using an exploratory case study. Design/methodology/approach – The research adopts an embedded case study approach, permitting the comparison of the leadership phenomenon in the “Instituto Estrada Real” (the IER) and the “Associação Circuito do Ouro” (the ACO). Semi‐structured interviews ( n =14) were undertaken to gather information from the RTOs' executives and actors/followers influenced directly by RTO leadership in order to obtain their perceptions about leadership practice. Findings – Four leadership themes emerged: capacity to produce results, capacity to mobilise followers, articulation and communication of goals and actions, and articulation of roles and responsibilities. The findings are discussed in regards to the hierarchical and market governance structures of the two RTOs and the implications for leadership practice. The interviewees identified that transactional forms of leadership dominated the hierarchical governance structure of the ACO and that it was able to mobilise effectively other levels of government. However, this leadership does not deliver results at the speed required by the private sector. The IER is a market‐led governance structure and its leadership practices effectively mobilised the private sector. However, it was found to operate in isolation from government and other key tourism stakeholders. Originality/value – This paper draws together the regional tourism management and leadership literature, making both theoretical and applied contributions to regional tourism leadership.

Journal

Tourism Review – Emerald Publishing

Published: Apr 14, 2014

Keywords: Leadership; Governance; Brazil; Regional tourism organisations; Tourism policy

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