Le yield management vers une reponse au mythe de la rentabilite optimale le cas du transport aerien

Le yield management vers une reponse au mythe de la rentabilite optimale le cas du transport aerien The increasing entropy of competitive markets forces companies to maximise profitability to the optimum level their resources will permit. Since services cannot be stored, they have to be prepared and distributed more or less at the same time. Yield management, an information technology tool, seems to provide at least a partial solution to the questions that assail managers. Complementary to marketing policy, yield management is an effective way of modulating one of the variables of the marketing mix price. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Tourist Review Emerald Publishing

Le yield management vers une reponse au mythe de la rentabilite optimale le cas du transport aerien

The Tourist Review, Volume 53 (4): 9 – Apr 1, 1998

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0251-3102
DOI
10.1108/eb058289
Publisher site
See Article on Publisher Site

Abstract

The increasing entropy of competitive markets forces companies to maximise profitability to the optimum level their resources will permit. Since services cannot be stored, they have to be prepared and distributed more or less at the same time. Yield management, an information technology tool, seems to provide at least a partial solution to the questions that assail managers. Complementary to marketing policy, yield management is an effective way of modulating one of the variables of the marketing mix price.

Journal

The Tourist ReviewEmerald Publishing

Published: Apr 1, 1998

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