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Launching a Financial Service Case Study in Persistence

Launching a Financial Service Case Study in Persistence Developing new products that become a financial success is a challenge for anyone, regardless of the industry. But for those in the service sector, and particularly the financial services industry, getting a new and successful product to market can seem particularly daunting. There are a number of reasons for this. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Launching a Financial Service Case Study in Persistence

Klivans, Jane M.
Journal of Business Strategy , Volume 11 (5): 4 – May 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb060079
Publisher site
See Article on Publisher Site

Abstract

Developing new products that become a financial success is a challenge for anyone, regardless of the industry. But for those in the service sector, and particularly the financial services industry, getting a new and successful product to market can seem particularly daunting. There are a number of reasons for this.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1990

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