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Kid Marketing Online How to Overcome EU Regulations

Kid Marketing Online How to Overcome EU Regulations European law on data protection and marketing to children online is one of the most challenging aspects of online marketing and commerce. This paper covers EU regulations and helps to clear up misunderstandings in this complicated topic. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

Kid Marketing Online How to Overcome EU Regulations

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027649
Publisher site
See Article on Publisher Site

Abstract

European law on data protection and marketing to children online is one of the most challenging aspects of online marketing and commerce. This paper covers EU regulations and helps to clear up misunderstandings in this complicated topic.

Journal

International Journal of Advertising and Marketing to Children – Emerald Publishing

Published: Apr 1, 2000

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