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Kid law: advertising to children in Canada

Kid law: advertising to children in Canada Outlines the patchwork of federal law and self‐regulatory codes and guidelines which makes up the legislative system relating to advertising to Canadian children. Lists the former as the Broadcast Code of Advertising to Children, the Telecaster Services of the Television Bureau of Canada, and the CBC Advertising Standards, while self‐regulatory codes include the Canadian Code of Advertising Standards and the Code of Ethics and Standards of Practice of the Canadian Marketing Association. Focuses next on Quebec’s provincial laws for advertising to children; Quebec is the only province, and in fact the only jurisdiction in North America, in which commercial advertising to persons under 13 is generally prohibited. Discusses lastly the sensitive issue of collecting personal information from children. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Young Consumers: Insight and Ideas for Responsible Marketers Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
1747-3616
DOI
10.1108/17473610310813997
Publisher site
See Article on Publisher Site

Abstract

Outlines the patchwork of federal law and self‐regulatory codes and guidelines which makes up the legislative system relating to advertising to Canadian children. Lists the former as the Broadcast Code of Advertising to Children, the Telecaster Services of the Television Bureau of Canada, and the CBC Advertising Standards, while self‐regulatory codes include the Canadian Code of Advertising Standards and the Code of Ethics and Standards of Practice of the Canadian Marketing Association. Focuses next on Quebec’s provincial laws for advertising to children; Quebec is the only province, and in fact the only jurisdiction in North America, in which commercial advertising to persons under 13 is generally prohibited. Discusses lastly the sensitive issue of collecting personal information from children.

Journal

Young Consumers: Insight and Ideas for Responsible MarketersEmerald Publishing

Published: Sep 1, 2003

Keywords: Canada; Advertising; Regulation; Children (age groups)

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