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Key lessons for adopting scenario planning in diversified companies

Key lessons for adopting scenario planning in diversified companies The head of planning for a Fortune 500 consumer products company summarizes the lessons managers must master for successful scenario planning in diversified companies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

Key lessons for adopting scenario planning in diversified companies

Simpson, Daniel G.
Planning Review , Volume 20 (3): 39 – Mar 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054355
Publisher site
See Article on Publisher Site

Abstract

The head of planning for a Fortune 500 consumer products company summarizes the lessons managers must master for successful scenario planning in diversified companies.

Journal

Planning Review – Emerald Publishing

Published: Mar 1, 1992

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