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Kansei /affective engineering design A methodology for profound affection and attractive quality creation

Kansei /affective engineering design A methodology for profound affection and attractive quality... Purpose – The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand – design of a new chocolate bar. Design/methodology/approach – The research methodology is a combination of desk research (literature analysis), data collection, data analysis, reflections and model building. Findings – The paper suggests a structural model as a possible expanded framework for future Kansei /affective engineering research studies. According to the model profound affection is a result of the following six enabler factors: sensing experience; emotional experiences ( Kansei ); behavioural experiences/action; social experiences/interactions and relations; spiritual experiences/moral, ethics; intellectual experiences/cognition. Originality/value – The paper defines “Profound affection” as a very comprehensive state, which is a result of a combination of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound affection” is not only a result of sensing or emotional experiences. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The TQM Journal Emerald Publishing

Kansei /affective engineering design A methodology for profound affection and attractive quality creation

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1754-2731
DOI
10.1108/17542730810881294
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand – design of a new chocolate bar. Design/methodology/approach – The research methodology is a combination of desk research (literature analysis), data collection, data analysis, reflections and model building. Findings – The paper suggests a structural model as a possible expanded framework for future Kansei /affective engineering research studies. According to the model profound affection is a result of the following six enabler factors: sensing experience; emotional experiences ( Kansei ); behavioural experiences/action; social experiences/interactions and relations; spiritual experiences/moral, ethics; intellectual experiences/cognition. Originality/value – The paper defines “Profound affection” as a very comprehensive state, which is a result of a combination of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound affection” is not only a result of sensing or emotional experiences.

Journal

The TQM JournalEmerald Publishing

Published: Jun 13, 2008

Keywords: Product design; Product attributes; Marketing; Chocolate

References