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Kaboem A Virtual Community for Kids

Kaboem A Virtual Community for Kids At the end of 1999, Bookmark and KinderNet5 took the initiative to develop a childfriendly kids community on the Internet. The first version of the site went online at the end of March 2000 and is called Kaboem www.kaboem.nl. The initiators of Kaboem are convinced that the combination of Bookmark and KinderNet5 is an excellent starting point for a successful future for Kaboem. KinderNet5 has experience in the kids marketplace and is the market leader broadcast organisation directed at children. Bookmark is actively involved in the development and implementation of new marketing, virtual community marketing and ecommerce strategies together with clients like Philips, VNU and SENSState Lottery. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027654
Publisher site
See Article on Publisher Site

Abstract

At the end of 1999, Bookmark and KinderNet5 took the initiative to develop a childfriendly kids community on the Internet. The first version of the site went online at the end of March 2000 and is called Kaboem www.kaboem.nl. The initiators of Kaboem are convinced that the combination of Bookmark and KinderNet5 is an excellent starting point for a successful future for Kaboem. KinderNet5 has experience in the kids marketplace and is the market leader broadcast organisation directed at children. Bookmark is actively involved in the development and implementation of new marketing, virtual community marketing and ecommerce strategies together with clients like Philips, VNU and SENSState Lottery.

Journal

International Journal of Advertising and Marketing to ChildrenEmerald Publishing

Published: Apr 1, 2000

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