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/lp/emerald-publishing/kaboem-a-virtual-community-for-kids-OsbLkPccoK
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1464-6676
- DOI
- 10.1108/eb027654
- Publisher site
- See Article on Publisher Site
Abstract
At the end of 1999, Bookmark and KinderNet5 took the initiative to develop a childfriendly kids community on the Internet. The first version of the site went online at the end of March 2000 and is called Kaboem www.kaboem.nl. The initiators of Kaboem are convinced that the combination of Bookmark and KinderNet5 is an excellent starting point for a successful future for Kaboem. KinderNet5 has experience in the kids marketplace and is the market leader broadcast organisation directed at children. Bookmark is actively involved in the development and implementation of new marketing, virtual community marketing and ecommerce strategies together with clients like Philips, VNU and SENSState Lottery.
Journal
International Journal of Advertising and Marketing to Children – Emerald Publishing
Published: Apr 1, 2000