Journey towards agility: the agile wheel explored

Journey towards agility: the agile wheel explored Competitive advantage increasingly rests upon a dynamic capability to compete successfully in an environment of frequent, challenging and, often, unpredictable change. Sustaining competitive advantage through price alone is no longer a viable strategy for most firms. Firms need to succeed in markets where a range of non-price advantages are expected by customers. Order-winning criteria include rate of innovation, fitness for purpose, volume flexibility, variety, extreme customisation and, above all, rapid responsiveness. Increasing global and local competition mean that companies unable to respond to these customer demands are unlikely to survive. Deployment of the principles and practices of agile enterprise appears to offer a solution. This paper, based upon preliminary findings of the Agile Manufacturing Research Group (AMRG), discusses these issues and, through the introduction of the agile wheel reference model (AWRM), identifies the specific policies and practices that support agility. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The TQM Magazine Emerald Publishing

Journey towards agility: the agile wheel explored

The TQM Magazine, Volume 12 (2): 7 – Apr 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0954-478X
DOI
10.1108/09544780010318398
Publisher site
See Article on Publisher Site

Abstract

Competitive advantage increasingly rests upon a dynamic capability to compete successfully in an environment of frequent, challenging and, often, unpredictable change. Sustaining competitive advantage through price alone is no longer a viable strategy for most firms. Firms need to succeed in markets where a range of non-price advantages are expected by customers. Order-winning criteria include rate of innovation, fitness for purpose, volume flexibility, variety, extreme customisation and, above all, rapid responsiveness. Increasing global and local competition mean that companies unable to respond to these customer demands are unlikely to survive. Deployment of the principles and practices of agile enterprise appears to offer a solution. This paper, based upon preliminary findings of the Agile Manufacturing Research Group (AMRG), discusses these issues and, through the introduction of the agile wheel reference model (AWRM), identifies the specific policies and practices that support agility.

Journal

The TQM MagazineEmerald Publishing

Published: Apr 1, 2000

Keywords: Agile production; Manufacturing; Competitiveness; Strategy; Learning; Flexibility

References

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