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Journey to Marketing Clubland

Journey to Marketing Clubland The emergence of marketing clubs has been made possible by databasetechnology. Reviews the published literature in depth and categorizesclubs from suspects to regular subscribers. Analyses three new clubslaunched by MCB University Press for readers and authors showingachievements to date. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Journey to Marketing Clubland

Marketing Intelligence & Planning , Volume 10 (2): 15 – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509210012104
Publisher site
See Article on Publisher Site

Abstract

The emergence of marketing clubs has been made possible by databasetechnology. Reviews the published literature in depth and categorizesclubs from suspects to regular subscribers. Analyses three new clubslaunched by MCB University Press for readers and authors showingachievements to date.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Feb 1, 1992

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