Joining a conversation Writing for EJM ’s editors, reviewers and readers requires planning, care and persistence

Joining a conversation Writing for EJM ’s editors, reviewers and readers requires planning,... Writing articles is a core activity in an academic's career. The aim of this article is to show prospective writers of an article in EJM how to go about getting published. It emphasises that an EJM article is a part of a conversation with the editors, reviewers and readers. First, the concept of joining this conversation is established. Then targeting a journal and other aspects of planning with co‐authors are noted, before an article's structure and style are described. Drafting, submitting and revising the article, and starting again if it is rejected, conclude the paper. This article should be useful for those academics who are not publishing enough, and for doctoral candidates and their supervisors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Joining a conversation Writing for EJM ’s editors, reviewers and readers requires planning, care and persistence

European Journal of Marketing, Volume 37 (5/6): 16 – Jun 1, 2003

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090560310465071
Publisher site
See Article on Publisher Site

Abstract

Writing articles is a core activity in an academic's career. The aim of this article is to show prospective writers of an article in EJM how to go about getting published. It emphasises that an EJM article is a part of a conversation with the editors, reviewers and readers. First, the concept of joining this conversation is established. Then targeting a journal and other aspects of planning with co‐authors are noted, before an article's structure and style are described. Drafting, submitting and revising the article, and starting again if it is rejected, conclude the paper. This article should be useful for those academics who are not publishing enough, and for doctoral candidates and their supervisors.

Journal

European Journal of MarketingEmerald Publishing

Published: Jun 1, 2003

Keywords: Journal publishing; Collaboration; Publishing industry

References

  • Research in scientific journals: implications for editors and authors
    Armstrong, J.S.
  • Perceptual differences of marketing journals: a worldwide perspective
    Theoharakis, V.; Hirst, A.

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