Japanese product development strategies

Japanese product development strategies Japanese corporate product development strategies are examined. Product development Japanese style is the dynamic and continuous process of adaptation to change in the environment. A background to the methods currently used, including the strategic role played by top management, self‐organizing project teams, overlapping development phases and multi‐learning, is provided. Strengths and weaknesses of Japanese industrial product development practices are related to the Japanese cultural heritage and the rationale for such practices explained in terms of the Japanese culture. Comments on future implications are made. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Japanese product development strategies

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
0885-8624
D.O.I.
10.1108/08858629810213351
Publisher site
See Article on Publisher Site

Abstract

Japanese corporate product development strategies are examined. Product development Japanese style is the dynamic and continuous process of adaptation to change in the environment. A background to the methods currently used, including the strategic role played by top management, self‐organizing project teams, overlapping development phases and multi‐learning, is provided. Strengths and weaknesses of Japanese industrial product development practices are related to the Japanese cultural heritage and the rationale for such practices explained in terms of the Japanese culture. Comments on future implications are made.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Apr 1, 1998

Keywords: Innovation; Japan; National cultures; Product development; Product management

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