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Its a kind of magic

Its a kind of magic Discusses the policies of the Walt Disney Company in respect of its commitment to employee training and recognition. Explores the many ways in which employees cast members are made to feel an essential part of the company, particularly in reinforcing the company policy that every day is a show. Outlines the worldwide training programme, highlighting Disney familiarization classes, Professional Development programmes, Cast Development, Clerical Development, Career Development, PersonalProfessional Development, and Computer Software Training. Explores cast priorities as developed in accordance with a list made up by customers and mentions the quarterly Spirit of Disneyland awards, in which any cast member may nominate another who exemplifies the Disney spirit. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managing Service Quality Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-4529
DOI
10.1108/09604529210029326
Publisher site
See Article on Publisher Site

Abstract

Discusses the policies of the Walt Disney Company in respect of its commitment to employee training and recognition. Explores the many ways in which employees cast members are made to feel an essential part of the company, particularly in reinforcing the company policy that every day is a show. Outlines the worldwide training programme, highlighting Disney familiarization classes, Professional Development programmes, Cast Development, Clerical Development, Career Development, PersonalProfessional Development, and Computer Software Training. Explores cast priorities as developed in accordance with a list made up by customers and mentions the quarterly Spirit of Disneyland awards, in which any cast member may nominate another who exemplifies the Disney spirit.

Journal

Managing Service QualityEmerald Publishing

Published: Apr 1, 1992

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