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It’s business doing pleasure with you: Sh! A women’s sex shop case

It’s business doing pleasure with you: Sh! A women’s sex shop case An exploratory case study of the features of the service encounter within the concept shop Sh! forms the starting‐point for building theory to describe and conceptualize such encounters. Sex shops exclusively targeted at women are a new and ground‐breaking phenomenon, challenging the traditional notion of sex shops as male domains. Illustrates a shift towards a postmodernist merging of production and consumption patterns. The participant observation study investigates the drama perspective of the servuction systems model as a potential framework applicable to the intersubjective construction of a postmodern feminist perspective of hedonistic consumption. Concludes that Sh! offers unique opportunities for co‐creations of a new service encounter ‐ a female playspace. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

It’s business doing pleasure with you: Sh! A women’s sex shop case

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634509710367926
Publisher site
See Article on Publisher Site

Abstract

An exploratory case study of the features of the service encounter within the concept shop Sh! forms the starting‐point for building theory to describe and conceptualize such encounters. Sex shops exclusively targeted at women are a new and ground‐breaking phenomenon, challenging the traditional notion of sex shops as male domains. Illustrates a shift towards a postmodernist merging of production and consumption patterns. The participant observation study investigates the drama perspective of the servuction systems model as a potential framework applicable to the intersubjective construction of a postmodern feminist perspective of hedonistic consumption. Concludes that Sh! offers unique opportunities for co‐creations of a new service encounter ‐ a female playspace.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Dec 1, 1997

Keywords: Consumer behaviour; Feminism; Gender; Postmodernism; Retailing; Services marketing

References