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It is of no use...

It is of no use... Considers the relationship between customer attitudes and actual performance. Explores transforming customer satisfaction indicators into factual service performance measurements. Stresses that the customer satisfaction survey is an indicator and examines the relationship between these indications and actual performance, asserting they must be correlated to an appropriate set of performance measurements. Distinguishes between measurement of customer satisfaction and measurement of service performance. Emphasises that measurement of customer satisfaction on its own is of less value and effectiveness than an approach which uses performance measurement, including quality and customer satisfaction measurements. Summarizes that customer satisfaction requires a number of ingredients, only a few of which can be accurately measured, but all need to be considered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Managing Service Quality Emerald Publishing

It is of no use...

Managing Service Quality , Volume 1 (3): 3 – Mar 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-4529
DOI
10.1108/EUM0000000003139
Publisher site
See Article on Publisher Site

Abstract

Considers the relationship between customer attitudes and actual performance. Explores transforming customer satisfaction indicators into factual service performance measurements. Stresses that the customer satisfaction survey is an indicator and examines the relationship between these indications and actual performance, asserting they must be correlated to an appropriate set of performance measurements. Distinguishes between measurement of customer satisfaction and measurement of service performance. Emphasises that measurement of customer satisfaction on its own is of less value and effectiveness than an approach which uses performance measurement, including quality and customer satisfaction measurements. Summarizes that customer satisfaction requires a number of ingredients, only a few of which can be accurately measured, but all need to be considered.

Journal

Managing Service QualityEmerald Publishing

Published: Mar 1, 1991

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