ISO 9000: marketing motivations and benefits

ISO 9000: marketing motivations and benefits Reports a survey of the largest‐ever national survey of the international quality management system, ISO 9000 (BS EN ISO 9000), which has been installed in 95,000 companies internationally. Specifically, reports the marketing considerations which motivate companies to seek certification and the marketing benefits which accrue from certification. Mail surveys were carried out on 4,250 certificated organizations; 1,220 (28.7 per cent) responded. Marketing considerations were secondary in seeking registration, and outcomes related to profitability and process improvement were more highly valued than marketing benefits. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Quality & Reliability Management Emerald Publishing

ISO 9000: marketing motivations and benefits

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0265-671X
DOI
10.1108/02656719710186867
Publisher site
See Article on Publisher Site

Abstract

Reports a survey of the largest‐ever national survey of the international quality management system, ISO 9000 (BS EN ISO 9000), which has been installed in 95,000 companies internationally. Specifically, reports the marketing considerations which motivate companies to seek certification and the marketing benefits which accrue from certification. Mail surveys were carried out on 4,250 certificated organizations; 1,220 (28.7 per cent) responded. Marketing considerations were secondary in seeking registration, and outcomes related to profitability and process improvement were more highly valued than marketing benefits.

Journal

International Journal of Quality & Reliability ManagementEmerald Publishing

Published: Dec 1, 1997

Keywords: Benefits; Costs; ISO 9000; Marketing; Motivation

References

  • An evaluation of the effects of quality improvement activities on business performance
    Mann, R.; Kehoe, D.
  • Senior executives and ISO 9000: attitudes, behaviours and commitment
    Taylor, W.A.

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