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Islamic marketing: insights from a critical perspective

Islamic marketing: insights from a critical perspective Purpose – The purpose of this paper is to encourage a critical dialogue within the realm of Journal of Islamic Marketing . It invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance the understanding of multiple marketing and market dynamics in Muslim societies. Design/methodology/approach – The author uses a critical approach. Findings – The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self‐critique. Research limitations/implications – The paper highlights the constructive value of critical approach to the development of marketing theory and practice. Originality/value – This paper reflects the author's personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Islamic Marketing Emerald Publishing

Islamic marketing: insights from a critical perspective

Journal of Islamic Marketing , Volume 3 (1): 13 – Mar 23, 2012

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References (58)

Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1759-0833
DOI
10.1108/17590831211206563
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to encourage a critical dialogue within the realm of Journal of Islamic Marketing . It invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance the understanding of multiple marketing and market dynamics in Muslim societies. Design/methodology/approach – The author uses a critical approach. Findings – The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self‐critique. Research limitations/implications – The paper highlights the constructive value of critical approach to the development of marketing theory and practice. Originality/value – This paper reflects the author's personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.

Journal

Journal of Islamic MarketingEmerald Publishing

Published: Mar 23, 2012

Keywords: Islam; Information dissemination; Marketing theory; Islamic marketing; Marketing; Markets; Critical perspective

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