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Is Your Company Marketing Oriented

Is Your Company Marketing Oriented In recent years, corporate management has come to recognise that the most successful companies are those with a clear marketing orientation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Is Your Company Marketing Oriented

Canning, Gordon
Journal of Business Strategy , Volume 9 (3): 3 – Mar 1, 1988
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039225
Publisher site
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Abstract

In recent years, corporate management has come to recognise that the most successful companies are those with a clear marketing orientation.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1988

There are no references for this article.