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Is VFR an independent target group The case of Switzerland

Is VFR an independent target group The case of Switzerland This paper makes a contribution to the exploration of the travel type Visiting friends and relatives VFR, which is a relatively new field of research. The demarcation and the differences between VFR and other types of trip are the focus of attention of this study. Thus the research goal is to delineate the linking up of VFR with other travel types. Using data from an extensive and representative travel survey covering 2,000 households and more than 11,000 trips, this study found that about one third of the Swiss VFR travelers use commercial accommodation. Although researchers have found in other studies, that VFR type travelers tend on spending more money on meals and catering this could not be confirmed. It was also found that VFR travelers do not have a higher duration of holidays than other travelers. Besides this study determines that VFR is a truly independent travel type. Therefore it has to be looked at separately and not in connection with other travel types. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Is VFR an independent target group The case of Switzerland

Mri, Fabian; Sgesser, Anas
Tourism Review , Volume 58 (4): 7 – Apr 1, 2003
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/eb058421
Publisher site
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Abstract

This paper makes a contribution to the exploration of the travel type Visiting friends and relatives VFR, which is a relatively new field of research. The demarcation and the differences between VFR and other types of trip are the focus of attention of this study. Thus the research goal is to delineate the linking up of VFR with other travel types. Using data from an extensive and representative travel survey covering 2,000 households and more than 11,000 trips, this study found that about one third of the Swiss VFR travelers use commercial accommodation. Although researchers have found in other studies, that VFR type travelers tend on spending more money on meals and catering this could not be confirmed. It was also found that VFR travelers do not have a higher duration of holidays than other travelers. Besides this study determines that VFR is a truly independent travel type. Therefore it has to be looked at separately and not in connection with other travel types.

Journal

Tourism Review – Emerald Publishing

Published: Apr 1, 2003

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