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Is sustainability a driver of the circular economy?

Is sustainability a driver of the circular economy? This study aims to analyse how Natura's practices of circular economy and sustainability overlap.Design/methodology/approachThis study is descriptive and qualitative, based on a thematic content analysis, and it describes and compares the performance of Natura in several dimensions, including economic, environmental, social, human rights, society, product responsibility and stakeholder engagement. A longitudinal study was carried out on the basis of an analysis of all Natura sustainability reports; these reports are available for public consultation and cover the period from 2001 to 2016.FindingsThe main results show that there is symmetry between sustainability practices and the premises of the circular economy, with the ReSOLVE classification being met in most of the items.Originality/valueInnovation is the essential element that facilitated the creation of a portfolio of products that meet consumer demand. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Social Responsibility Journal Emerald Publishing

Is sustainability a driver of the circular economy?

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References (69)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1747-1117
DOI
10.1108/srj-06-2018-0146
Publisher site
See Article on Publisher Site

Abstract

This study aims to analyse how Natura's practices of circular economy and sustainability overlap.Design/methodology/approachThis study is descriptive and qualitative, based on a thematic content analysis, and it describes and compares the performance of Natura in several dimensions, including economic, environmental, social, human rights, society, product responsibility and stakeholder engagement. A longitudinal study was carried out on the basis of an analysis of all Natura sustainability reports; these reports are available for public consultation and cover the period from 2001 to 2016.FindingsThe main results show that there is symmetry between sustainability practices and the premises of the circular economy, with the ReSOLVE classification being met in most of the items.Originality/valueInnovation is the essential element that facilitated the creation of a portfolio of products that meet consumer demand.

Journal

Social Responsibility JournalEmerald Publishing

Published: Apr 21, 2020

Keywords: Sustainability; Global reporting initiative; Indicators; Circular economy; Circularity; Cosmetics sector

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