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Is LowCost High Differentiation Better, Some Objective Evidence

Is LowCost High Differentiation Better, Some Objective Evidence In recent years, the concept of generic strategies for achieving competitive advantage has gained prominence in the field of strategic management BCG, 1976 Buzzell, Gale & Sultan, 1976 Porter, 1980 Hambrick, 1983 Karnani, 1984 Wright, 1987. Two generic strategies often mentioned in the literature are low cost position and high differentiation position. Porter also mentions a third generic strategy called focus. However, this strategy is merely a specialised application of the two main generic strategies in a narrow market segment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

Is LowCost High Differentiation Better, Some Objective Evidence

Chan, Peng S.; Wright, Peter
Management Research News , Volume 13 (10): 3 – Oct 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028110
Publisher site
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Abstract

In recent years, the concept of generic strategies for achieving competitive advantage has gained prominence in the field of strategic management BCG, 1976 Buzzell, Gale & Sultan, 1976 Porter, 1980 Hambrick, 1983 Karnani, 1984 Wright, 1987. Two generic strategies often mentioned in the literature are low cost position and high differentiation position. Porter also mentions a third generic strategy called focus. However, this strategy is merely a specialised application of the two main generic strategies in a narrow market segment.

Journal

Management Research News – Emerald Publishing

Published: Oct 1, 1990

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